Advertisers are always trying to think in new ways and new places to display company logos. Now there is a new advertising medium in the balance: the body of the people.
Remember the 20-year-old from Nebraska who auctioned off his forehead on eBay for a month’s worth of advertising space? The prize went to Snore Stop, paid $ 37,375, the logo on the face the magic of the web designer for 30 days, and was quite a bargain for all the exposure they received. Think of it this way: a full page ad for one day in The Wall Street Journal costs more than $ 23,000 a full page ad on American Idol The magazine costs $ 45,000 ..
But here’s interesting news about a woman who is still paying, literally, marking it with a company logo.
The logo placement occurred when a woman 27 years of age fell from his skateboard in Manhattan on a manhole cover with the searing heat was. The hot metal, which is a steam pipe, burned her just above the buttocks and left arm with a portion of Consolidated Edison (Con Edison) soon, a New York City stations. The woman said she heard screeching and saw skin and “O” and “N” engraved on their skin, according to an article allheadlinenews.com. The scar is permanent.
The woman sued Con Edison for negligence, recklessness, negligence and wrongful conduct. No word yet on how much Con Edison to be paid for partial display.
